Portfolio
Koel
Brand and Product Design
Description
Koel is a brand from Bogotá that cares about current production processes and the consumer culture of personal hygiene products, which is why they decided to create a refillable deodorant that mitigates global warming and excess of plastic waste through the rethinking of manufacturing processes and the common cycle of life of these products.
Competence
An analysis of the competition and the role they play in the market today was carried out to differentiate the brand and generate a greater impact on its future customers.
Brand Design
Colors
The color palette is composed of cold colors that communicate freshness, cleanliness, health, balance and reflection. In addition, orange is used as a secondary color in order to generate contrast and communicate energy, quality, safety and comfort.
Font
Logotype
Variations on backgrounds
User Persona
Ideation
Mechanism Design
During the ideation process, sketches are made in a quantified structure, where each geometry has a sub-function and is represented in a basic or simplified way to understand broadly the possibilities that can be developed in terms of the handling of the product by the user. The dimensions, proportions or details of the product are not taken into account, it is only thought from the logic of handling. Next, the ones that may be most viable for its realization are chosen according to the user persona, the values of the brand and the design requirements.
Ideation
Case Design
CAD
Computer Aided Design
Development
Prototyping
Part & Details
Final Design
Branding
